About Alex Mills

Welcome to a space where social media isn’t a burden but a joy, and your brand becomes a digital powerhouse. My purpose is to simplify the complexities of social media with simple yet strategic creative solutions.

Crafting content that not only tells your story but also drives tangible ROI is my specialty. From developing effective social strategies aligned with your objectives and resources, to cost-efficient content creation and influencer campaigns, I’m here to make your brand stand out.

For small businesses, entrepreneurs, and advertising agencies, I offer bespoke and flexible solutions. Dive into a free discovery call, and we can explore how to elevate your brand’s social media presence.

Who am I?

I’m your ‘Unicorn’— a strategist, producer, social media manager and creative rolled into one.

With a rich background spanning ad agencies, start-ups, and larger in-house roles across diverse industries, I’ve made my mark with a trail of award-winning campaigns.

Driven by a passion for businesses of all sizes, I’ve transitioned into an independent consultant role. This enables me to bring specialised expertise to small businesses that can’t afford a full-scale agency, all while staying plugged into the agency world. I provide senior social consultancy across retained accounts, major projects, and competitive pitches.

Thriving in collaboration, I’ve forged successful partnerships between brands and nurtured strong relationships with clients, production partners, social media platforms, and talent management teams.

But it doesn’t stop there. I extend mentorship and guidance to less experienced but equally passionate social media creators, helping elevate their social media presence and offering a seasoned perspective in the industry

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My Journey

My journey hasn’t followed a traditional trajectory—a quality I consider a major asset, as I’m not one to stick to the comfort zone.

Hailing from a small town in the east of England, my roots are in music, football and entertainment. I spent many years in the music industry before shifting towards the dynamic realms of social media and content creation, and making the move to Australia for fresh challenges.

In the Land Down Under, I quickly engaged with major brands in the Asia Pacific, achieving industry milestones and crafting award-winning work in both B2B and B2C spaces.

From developing the first-ever Australian Snapchat lens to covering the Olympics in Rio for Optus and launching a weekly YouTube Livestream for Adobe, I fearlessly embraced diverse challenges.

True to my entrepreneurial spirit and passion for punk rock and DIY culture, I transitioned into an independent consultant role. This move allowed me to champion the underdog—supporting local businesses, entrepreneurs and nonprofits with big dreams but small budgets in accelerating their social media marketing.

Balancing this, I consult for advertising and PR agencies, collaborating with industry giants, bouncing ideas with bright minds, and delivering substantial projects. Simultaneously, I carve out the headspace to provide cost-efficient solutions for small businesses who need support but can’t justify a full agency team.

Relationship building is my forte.

With a proven track record of fostering fantastic relationships across clients, production studios, talent management, social media platforms, and fellow freelancers, I pride myself on being the go-to person for solutions or connecting with the right minds even in challenging situations.

Frequently Asked Questions

What are your rates?

I charge based on the scope of the project as well as things like short, medium or long-term agreements where discounts can apply. That said, I can agree to simple hourly consulting packages for various tasks if the full level of support remains tbc.

What are the advantages of my small business working with you over an agency?

Agencies are great – I split my time between working part-time within agencies, I remain close friends with many of my past employers and have delivered some of my best work within the agency environment. Many of you reading might need the support of an agency team with a client service lead, copywriter, producer, designer and more.

The fundamental difference is cost. I am a one-man band I can seamlessly juggle strategy, production and creative tasks. I don’t have overhead costs or shareholder profits to consider, so I can charge a competitive rate. You also benefit from senior expertise handling the day-to-day tasks that agencies often delegate to junior members, and someone with a sharp focus on platform best-practises, which can sometimes be overshadowed by agency leads’ operational priorities.

Would I deliver the same quality as a full agency team? I doubt it. Would I be better value for money? I’m confident I would be.

So You're a jack of all trades master of none?

I’d say more like a King of most trades who doesn’t put himself into a particular box. I’ve embraced the term ‘swiss army knife’ that my agencies have often called me.

How can my agency work with you?

I usually agree to a set number of days / hours a week for a specific period. My focus is generally creative strategy, project management or social media production. I’ve been client-facing and ran social media accounts for agency clients, or I’ve been a behind-the-scenes fly on the wall guiding agencies on how to elevate their current offerings or find efficiencies with key accounts. Whatever works best for you.

Can you run my Facebook ads?

No. With paid social, my skills are in creative strategy and I normally work with media specialists when it comes to the practicalities of execution, running and optimising.

If this is something you’re interested in, we would partner up and engage you as a collective, charging our services to you separately but approaching as a collective team, just like you would a media agency and creative agency working together.

Can you design some social statics for me?

Technically I can, but I’d recommend finding an Art Director to do this, or if your budgets are tight you could easily find a junior designer on Upwork.

Alex goes above and beyond what you'd expect from a consultant.
"Alex has a knack for quickly grasping the essence of a brand and its goals. He took the time to understand our unique voice and target audience before diving into the strategy. But Alex isn't just about ideas – he puts real effort into his work. He delivers well-researched and data-driven recommendations. We appreciated how Alex keeps our team's resources in mind, and he tailors his suggestions accordingly. This collaborative approach makes it easy for us to implement his plans and see positive results.

We've seen a significant increase in reach and engagement (50%) whilst streamlining our processes since working with Alex. His strategies have been highly effective for our social media presence. He's a valuable asset to anyone looking to take their social media game to the next level."

Alex consistently goes above and beyond in his work, demonstrating a level of dedication and creativity that is truly commendable.
"From crafting engaging posts to optimising content for various formats, Alex knows how to leverage each platform's strengths to maximise brand visibility and impact. A key achievement was Alex's comprehensive and detailed Instagram strategy [which] was instrumental in getting BreastScreen NSW’s Instagram account approved. His expertise has been paramount in driving engagement and fostering meaningful connections with our audience. Alex consistently demonstrates professionalism, reliability, and a positive attitude, making him a valuable asset to any team."

Alex is a class act. He is never one to do anything half-heartedly, and injects creativity and flair to everything he works on.
“Having worked with Alex over the last few years, he was more than an agency partner, but a true extension of my team. He cared about Adobe's brand and community like any member of the Adobe team - always striving to to create beautiful, meaningful digital experiences. He's a smooth operator, an ideas man, a trusted pair of hands and the guy you want your team.”

"We engaged Alex to assist with bringing to life our socials that had been dormant for a while. We immediately saw results both in engagement and with revenue coming through to the business. We are now confident to create reels and posts and with Alex’s continued support we have reinvigorated our social channels."

Alex is an expert in his field of influencers, content creators and producing content that engages and motivates people.
"He is great to have as part of your team, great in front of clients, and genuinely wants your business and campaigns to succeed. I also appreciate his flexibility and collaboration in finding the best ways to work together on a project when it comes to timelines, budgets/capacity and those unexpected things that jump out on you."

I had the immense pleasure of working with Alex for over a year when I was at Optus. He was a friendly, genuine guy who, at his heart, has ethics and integrity.
"I enjoyed working with Alex every day. He was hard working, thorough and brought a sense of fun and humour to work. Alex was passionate about the work he delivered. Despite the, at times, tangled mess of Optus, Alex delivered compelling and insightful solutions delivered on time and on budget. I would have no hesitation recommending Alex for a role and I sincerely hope we have the opportunity to work again in the future."

Alex’s knowledge of the social landscape is incredible
"We spoke at length with what we wanted to achieve and Alex translated that into a strategy that delivered fantastic results."