Helping renowned Food Processors Magimix revamp their social strategy, maximising their limited resources to increase awareness among a younger demographic.
Magimix sought to refresh their social strategy to enhance brand awareness in Australia amongst a younger demographic, whilst continuing to engage their core audience of 50+ foodies, chefs and high-income families.
They also wanted to explore how they can navigate their limited resources and budget constraints to drive efficiencies across their team.
The strategy implementation unfolded in two phases:
Discovery Phase: Delving into Magimix’s product suite, brand identity, and industry landscape. Through comprehensive competitor analysis and social media performance audits, I identified opportunities and potential gaps.
Social Playbook: Building on insights from the discovery phase, I crafted a tailored social proposition. This playbook outlined social media’s role within the broader marketing mix, identified content pillars, devised channel strategies, and provided a sample content calendar for seamless execution.
A classic strategist task – independent research, social listening, and creative strategy formulation. I contributed thought-provoking ideas and execution examples across various content pillars, including Product Awareness, Cooking Hacks, Recipes, and Community Engagement.
Main Recommendations Included
Since implementing the revised strategy, Magimix has witnessed significant improvements in performance metrics, despite reducing their output as they focused on quality over quantity.
By implementing targeted adjustments to their strategy, Magimix has achieved a more balanced approach, freeing up time for experimentation with new content ideas and dedicating resources to other initiatives.
Book a free discovery call to discuss your objectives and how I can help!
I live and work on Gadigal country, which we now call Sydney, and acknowledge the Traditional Custodians of these lands, the Gadigal people of the Eora Nation and their connections to land, sea and community.
I extend this acknowledgement to the Traditional Custodians throughout Australia and pay my respect to Elders past, present and emerging as well as all Aboriginal and Torres Strait Islander peoples.
