Elevating Kikoff 5-a-side’s social media presence and engagement, enhancing their online community and showcasing their services.
Kikoff 5-a-side faced the challenge of enhancing their social media impact to spotlight their services and drive engagement. As a small team, they needed a manageable yet effective strategy to achieve their goals.
Collaborating closely with the Kikoff team, we crafted a dynamic social media strategy focused on maintaining a consistent online presence, highlighting their top-notch coaching and facilities, and fostering community engagement.
This approach empowered the team to execute the strategy autonomously while occasionally partnering with us for content creation.
As a hybrid coach and consultant, I supported Kikoff by providing guidance during weekly calls, assisting with event shoots, and offering feedback on content ideas and execution. This collaborative approach empowered the coaching team to become confident content creators themselves.
Almost immediately, a few small optimisations saw a substantial spike in content performance.
The purpose of this strategy was to make their socials run smoothly and allow them to be frequent with output without being a burden or distract from their day-to-day operations. With their engagement rate growing and an online community engaged, they’ve been having a great time creating content that aligns to our strategy.
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I live and work on Gadigal country, which we now call Sydney, and acknowledge the Traditional Custodians of these lands, the Gadigal people of the Eora Nation and their connections to land, sea and community.
I extend this acknowledgement to the Traditional Custodians throughout Australia and pay my respect to Elders past, present and emerging as well as all Aboriginal and Torres Strait Islander peoples.
