Igniting social media buzz for an independent surfing docu-film ahead of its Sydney Film Festival premiere and theatrical release.
The Blind Sea’s directors sought a strategic but simple social media approach to amplify awareness, generate excitement, and drive ticket sales as they geared up for their Sydney Film Festival debut and subsequent theatrical release, factoring in limited budgets and capacity
I initiated with a strategy workshop to define primary objectives and establish social media’s pivotal role:
Accessibility: Highlighting Macular Dystrophy awareness and advocating for cinema accessibility.
Fly On the Wall: Showcasing awe-inspiring visuals of the film crew and surfers in action, capturing Insta-worthy moments.
It Takes a Village: Celebrating community support, spotlighting volunteers, producers, musicians, and all contributors.
Announcements and Promo: Sharing key updates, release dates, and behind-the-scenes insights from screenings.
Reviewing extensive footage and photos, we crafted a content plan, enhancing cinematic assets for Reels/TikTok. I attended screenings, posting real-time stories and crafting recap reels.
The strategy yielded impressive metrics given it’s a small, niche independent production.
The Blind Sea enjoyed sold-out screenings at the Sydney Film Festival, coupled with enthusiastic social media feedback, poised to carry this momentum into their theatrical release.
Talent: Matt Formston, Dylan Longbottom
Director: Daniel Fenech
Executive Producer: Erin Fenech
Director of Photography: Chris Bland
Producers: Heath Davis, Nicola Nossal
Social Media: Alex Mills
All imagery and videos courtesy of The Blind Sea, shot by Chris Bland. My involvement has been basic editing and tweaks to suit social media best-practises.
Book a free discovery call to discuss your objectives and how I can help!
I live and work on Gadigal country, which we now call Sydney, and acknowledge the Traditional Custodians of these lands, the Gadigal people of the Eora Nation and their connections to land, sea and community.
I extend this acknowledgement to the Traditional Custodians throughout Australia and pay my respect to Elders past, present and emerging as well as all Aboriginal and Torres Strait Islander peoples.
